Building World-Class "Thought Leaders"
Publicize your ideas to increase your impact, influence and income.
What is Thought Leadership?
Thought leadership is a strategic communications approach that positions individuals or organizations as trusted sources of expertise. By delivering valuable educational content—such as insights and advice—thought leaders effectively engage their target audience.
In essence, thought leadership involves branding your ideas and cultivating a community of dedicated followers, as true leadership is defined by the presence of those who choose to follow.
How can Perception Public Relations make you a thought leader?
Thought leadership campaigns need to be thoroughly researched, strategically planned and methodically implemented over time.
Our proprietary Turn the Tables™ process encompasses all three elements to position and publicize an individual and/or an organization as a go-to subject-matter expert, making them a magnet for media and business opportunities.
1
Position
Thought leadership starts with a well-crafted story. We conduct formative research to strategically plan how to best position you in the media and to your target audience. Then we use your story to define or refine your personal brand and key messages. Simply put, we build your platform.
2
Promote
We create and deploy content such as infographics, blog posts, contributed content and videos to showcase your expertise and start building a dedicated audience. Or we can advise your content strategy to align with your thought leadership campaign. We also ensure you have lead magnets, so people can start following once you’ve reached them for the first time.
3
Practice
Most of our campaigns put a strong emphasis on interviews - television, radio, podcasts. So, we provide you media training. You will learn everything you need to know to become a media star. We also create your media kit and provide you briefing memos with effective talking points for your media interviews.
4
Publicize
We write and place op-eds on your behalf as well as pitch you as a subject-matter expert to all relevant media outlets, raising your visibility and maximizing exposure for your ideas, insights and opinions.
5
Prepare
We compile all of your media hits and turn them into content that you can share on your owned media. We also advise owned media strategy for your website, social media, blogging, email marketing and podcasts. Or we can manage those for you.
6
Perfect
We provide analysis and advice to help you optimize your media interviews, so the media and your target audience continue to seek out your expertise.
7
Present
We identify and manage speaking opportunities, including speeches, panels and presentations, at conferences, trade shows and other industry events. Or we can create and manage special events for you.
8
Project
Finally, we help you build your network of influential allies and advocates who will amplify your ideas and impact.
What training, tactics and tools does Perception Public Relations use?
Blogging
Op-eds
Speaking Engagements
Social Media
Podcasts
Media Placements
Websites
Infographics
Videos
Search Engine Optimization (SEO)
Email Marketing & Newsletters
Books
Press Releases
Webinars
White Papers
Ghost Writing
Speaking Engagement Management
Media Training
Op-ed Writing & Placements
What is the price?
We use our proprietary Turn the TablesTM process as a template then we create custom campaigns that meet our client’s specific needs and budget. To learn more or to get the process started, please contact us to schedule a 15-minute discovery call.
Get Started With Us
Inform, Inspire, Influence
.png)
.png)
